Social Media Plays Significant Role on Bell Let’s Talk Day

Tuesday, January 28 was a memorable day for Ontario Shores Centre for Mental Health Sciences (Ontario Shores) and everyone invested in mental health.

Our new social media section, #MindVine, went live with mental health advocate Stella Ducklow hosting a Twitter Chat with followers in the afternoon.

The Chat saw Stella field questions about her recovery journey, artwork and her role in Three Voices, the adolescent mental health documentary produced by Ontario Shores. Questions came from followers in the Greater Toronto Area, Ottawa and from Nova Scotia, Stella’s home province.

Tuesday was also important day throughout Canada as Bell hosted its annual Let’s Talk Day.

Throughout the day, Canadians participated by sending text messages, making mobile and long distance calls, Tweeting the hashtag #BellLetsTalk, and by sharing the Bell Let’s Talk image on Facebook.

In total, there were 109,451,718 tweets, texts, calls and shares promoting Bell Let’s Talk Day.

With Bell donating 5 cents for each action, a total of $5,472,585.90 was raised to support mental health services in Canada.

The power of social media played a significant role in Bell’s success on Tuesday. Of the 109,451,718 messages posted, 3,016,621 were tweets using #BellLetsTalk, while 313,151 were Facebook shares. The #BellLetsTalk hashtag was the top Twitter trend yesterday in Canada and No. 3 in the world, and topics like mental health were also trending throughout the day. The 3,016,621 tweets and retweets on Bell Let's Talk Day 2014 were 93% more than the 1,562,485 sent in 2013.

With Tuesday’s total, the Bell Let's Talk campaign has now raised more than total $67 million for mental health programs in Canada.